The Company Story

MYAVANA is a Black women-owned, beauty technology company that provides scientific-based, personalized hair care guidance using AI technology and data-driven recommendations. Through our patent-pending proprietary software, we eliminate the typical trial & error process of finding the right hair care products by taking a photo of your hair and providing an instant analysis of your hair type with product recommendations to purchase. For deeper hair challenges, we provide a Hair Strand Analysis Kit for a more comprehensive analysis and healthy hair care plan containing recommended products, ingredients, regimens, and a local stylist in a digital hair profile. We've created a B-B ecosystem of product manufacturers, salons, retailers, and distributors to lead the digital transformation of the hair industry. Start your healthy hair journey with Myavana here:

MYAVANA Leadership Team

Candace Mitchell Harris, Co-Founder & CEO

Robin D. Groover, Chief Hair Officer

Shirley Dickerson, Global Brand Manager

Tanisha Billups, Operations Manager & Hair Analyst

Karen Johnson, Hair Consultant


Techturized Inc. is the parent company of MYAVANA, founded in June 2012 by 4 Black female scientists & engineers from Georgia Tech with a mission to transform the hair industry through science and technology.

Co-founders pictured left to right: Jess Watson (2012-2013), Chanel Martin (2012-2016), Joy Buolamwini (2012), Candace Mitchell (2012-Present)

The Journey to Myavana

The company's first consumer brand Myavana is the first hair care recommendation system that scientifically recommends the perfect products for your hair journey. Our vision is to provide personalized hair care guidance for every female consumer around the world.