Pre-Poo - Process where conditioner (or another moisturizing agent) is placed on the hair prior to shampooing

• Process to prepare your hair for shampooing
• Can be clarifying like a scrub or apple cider vinegar rinse or moisturizing like an oil treatment or masque to better support the hair during the cleansing process
• Clarifying ones should only be used about once a month whereas moisturizing ones can be used more frequently considerate of hair type (i.e. fine hair could be weighed down if used before every shampoo)

Scalp Care Cleanse

• Solutions that target the scalp and help to exfoliate and clean the skin and follicles
• Also referred to as Scalp Detox that helps to remove products and skin
• There are products that use textured materials like sugar to physically scrub and products that use formulation to chemically degrade and remove buildup - both should be worked in by massage whether with hands or scalp massager tool

Detox Shampoo

• Shampoo that breaks through dirt, oil, and build-up and help flush them out of the hair and scalp
• Designed to remove impurities and absorb the excess oil and dirt typically using natural ingredients such as activated charcoal or apple cider vinegar
• used for extreme/ massive product buildup

Clarifying Shampoo

• Shampoo designed to get hair clean by removing oil, dirt, and buildup from products, water, and air pollutants
• Typically use synthetic ingredients–surfactants– that can be drying with overuse
• Ideally used 1 to 2 times a week or less frequent

Hydrating Shampoo

• "Shampoo that adds moisture to the hair 
• Hydration is internal so adding moisture to the medulla and cortex of the hair strand, more penetrable
• Moisture without weighing down the hair "

Moisturizing Shampoo

• "Shampoo designed to support the hair during the cleansing process and nourishes the cuticle to prevent loss of natural moisture
• Can be classified as daily use shampoos (pertinent to hair type)
• Could also be known as Conditioning Shampoo"
• Repairing/Strengthening Shampoo "Shampoo formulated to strengthen hair and protect it from future damage and breakage 
• Typically has more hydrating ingredients and acidic/lower pH to smooth down cuticle layer to protect strands "

Color Care Shampoo

• "Shampoo that works to preserve added hair color while removing any staining of the scalp
• Typically has a higher pH due to difference in chemistry of colored hair 
• Higher moisture levels to help protect hair due to how it's compromised during coloring process"

Color Enhance Shampoo

• "Shampoo that contains depositing dyes that help give hair color a short-term boost
• Helps replenish the colors lost over time from cleansing, heat, or environment
• Uses complementary colors to combat unwanted tones
• Could also be known as Color Depositing Shampoos"

Curl Care Shampoo

• "Shampoo formulated to gently remove buildup while maintaining moisture and integrity of curls
• Very hydrating to better support curls given they are more prone to dryness
• Help maximize curliness by removing build-up that may weigh down the hair and support cuticle to increase shine and moisture 
• Also classified as Curl Shampoo or Curl Enhancing Shampoo"

Dry Shampoo

• "Shampoo to be used without water composed of an alcohol or starch to absorb and remove excess oil and dirt
• Refreshes roots, hair, and scalp to provide fresher appearance and feel 
• Can use daily - often used after workouts or intense sweat"

Smoothing Shampoo

• "Shampoo that helps to reinforce the cuticle to provide a sleek finish
• Helps reduce/contain frizz
• Deposits heavier conditioning agents to help weigh down and smoothen hair
• C"Shampoo made of light-weight ingredients designed to make the hair appear more full
• Designed to help lift the hair

Volumizing Shampoo

Sometimes used interchangeably with Thickening Shampoo - however thickening shampoos actually try to improve thickness of strands using proteins, etc."

Shampoo for Thinning Hair

• "Shampoos that slow hair loss and/or promote hair regrowth
• Some work by blocking DHT to slow down the hair loss process
• Could also be categorized as Hair Loss Shampoo
• Hair Loss Shampoos can target scalp inflammation to help reduce hair loss
• Prescription Hair Loss/Thinning Shampoos typically use ketoconazole" could also be known as Straightening Shampoos"

Color Care Conditioner

• "Conditioners formulated for colored hair that help prevent hair from damage and premature fading
• Has ingredients that coat the hair to protect it 
• Accommodates for different chemistry of colored hair 
• High in moisture content "
• Color Enhance Conditioner "Conditioners designed to enhance shine and hair color by adding tones to the hair
• Eliminate unwanted tones 
• Help to enhance hair's natural hair color or added color
• Also known as or similar to Color Depositing Conditioners "

Co-Wash

• "Technique involving washing the hair with conditioner only
• Can be alternated with traditional shampoo washing to prevent over drying the hair 
• Term Co-Wash can refer to product (conditioner wash/ cleansing conditioner) or method (washing your hair with conditioner)"

Curl Care Conditioner

• "Conditioner specifically formulated for curly hair 
• Incorporates moisturizing agents that best support curly hair 
• Can help support better curl definition and eliminating frizz"
• Coil Care Conditioner "Conditioner specifically formulated with coils in mind
• High in hydrating and moisturizing agents to nourish coils that cannot get natural moisture from root to tip easily
• Supports better manageability "

Hydrating Conditioner

• "Conditioners made to hydrate the hair and promote long term nourishment and shine
• Deeper penetration and applies to inner hair layers 
• Promotes moisture absorption and retention"

Moisturizing Conditioner

• "Conditioner that hydrates and nourishes hair root to tip and helps the hair to maintain moisture by targeting outer layers
• Help restore the oil, nutrients, and moisture that is lost from regular shampooing
• Best used for moderately dry, curly, or thick hair as these hair types need extra moisture"
• Repairing/Strengthening Treatments "Treatments that penetrate the hair shaft to improve integrity of hair structure and increase moisture
• Formulated for damaged, over-processed, highlighted, weak, or brittle hair
• Deliver sebum-like lipids and proteins to lubricate and strengthen strands 
• Could also be classified as fortifying conditioners"

Repairing/Strengthening Treatments

• Treatments that penetrate the hair shaft to improve integrity of hair structure and increase moisture
• Formulated for damaged, over-processed, highlighted, weak, or brittle hair
• Deliver sebum-like lipids and proteins to lubricate and strengthen strands 
• Could also be classified as fortifying conditioners"

Scalp Care Conditioner

• "Conditioners designed for supporting the health of the scalp (dryness, dandruff, itching,sensitivity, etc.)
• Can be used on both hair and scalp skin 
• Typically includes soothing ingredients that also support and balance healthy microbiome on the scalp"

Smoothing Conditioner

• "Conditioners that seal and coat the cuticle (using ingredients like butters and oils)
• Effective to tame frizz and prep hair for heat styling/straight hairstyles 
• Controls flyaways by locking in moisture 
• Can help to enhance natural texture"

Volumizing Conditioner

• "Designed to provide a lift and add body to the hair 
• Lightweight and acidic to pump in moisture without weighing the hair down 
• Help to close the cuticle so the hair can hold shape and volume and appear denser"

Thinning Conditioner

• Conditioners that help reduce hair thinning and density loss
• Can include stimulants to encourage new hair growth and moisturizers to protect health of remaining hair 
• Also know as/similar to thickening conditioner, anti-thinning conditioner, etc.

Protein Treatment (Strengthening)

• "Similar to Repairing/Strengthening Conditioner in its goals 
• Loaded with proteins to help fortify the strands and improve their structure 
• Ideal for high porosity hair with compromised cuticles  or fine/medium textured hair that is lacking the inner medulla layer 
• Add protein into hair shaft and help form protective barrier and support strand 
• Used every few wash days as a boost "

Mask/ Masque

• Treatment that is highly concentrated with hair nutrients and formulated to penetrate the hair shaft 
• Goes deeper than shampoos or conditioners and best to leave on the hair longer before rinsing 
• Can be made improve hydration/moisture, rescue damaged hair, or support colored hair/even tones
• Best if used 1-4 times a month depending on frequency of wash days

Liquid Leave-In Conditioner

• A lightweight leave-in conditioning option that will not weigh the hair down
• Conditioner in a liquid consistency that is applied after washing, conditioning, and treating that is meant to be left in for styling 
• Added nourishment to the hair that helps to hydrate the hair, increase shine, ease detangling, protect hair, and aid in styling
• Best for fine/medium textures, a more voluminous style, and warmer climate/seasons

Cream Leave-In Conditioner

• A heavier weight leave-in conditioning option that will can weigh the hair down
• Conditioner in a cream consistency that is applied after washing, conditioning, and treating that is meant to be left in for styling 
• Added nourishment to the hair that helps to moisturize the hair, control frizz, ease detangling, protect hair, and aid in styling
• Best for medium/coarse textures, more sleek or condensed styles, and colder climate/seasons

Serum Leave-In Conditioner

• Similar to a liquid leave-in conditioner but a serum consistency 
• Lightweight hydration and protection to be left in the hair after washing, conditioning, and treating
• Added nourishment to the hair that helps to hydrate the hair, smooth the hair, coat and protect the hair, and aid in styling
• Best leave-in option to use on wet hair prior to heat styling

Detangler

• Designed to lessen friction and improve slip to make for easy detangling of the hair
• Light/medium weight hydration that targets the cuticle layer by acidifying to condense cuticles or coating in emollients 
• Helps prevent mechanical damage from styling and hair tools and improve shine 
• Improves overall manageability

Coil Care Conditioner

• "Conditioner specifically formulated with coils in mind
• High in hydrating and moisturizing agents to nourish coils that cannot get natural moisture from root to tip easily
• Supports better manageability "

Blow Dry Cream

• Cream designed to improve the blow dry process
• Protects hair from heat, smooths cuticle to minimize frizz, and adds hydration to prevent over drying 
• Can also help improve style memory and the time needed to blow dry
• Applied to hair while still wet prior to a blow dry and can come in a variety of consistencies and weights

Curl Cream

• Styling cream that enhances natural hair curl pattern and texture and support curl formation and moisturization
• Best for textured hair (type 2,3, or 4, especially 3 & 4) and to be used right after wash to lock in moisture 
• A medium/heavyweight option—curl lotions and serums are lightweight alternatives
• Term can be used similarly to curl-defining cream

Custard

• Meant to hydrate, increase shine, and help define curls
• In between gel and cream in terms of consistency and formulated similar to gel but more natural, nourishing ingredients 
• Typically comes in a tub and can be used post wash day for styling to create curl definition
• Medium weight option—great for tighter hair types

Defining Cream

• Styling cream that helps to seal the hair into its natural curl and define 
• Incorporates ingredients that richly hydrate curls and coat them in a thin film that smoothens while defining their shape
• More ideal for elongation of curls 
• Also known as curl-defining cream and sometimes referred to as a curl cream

Gel

• A water-based product designed to seal and form the hair while providing hold
• Applied on wet hair and produces full results as it dries
• Can be used to define curls or form hair into an alternative style (i.e. sleek look, etc.)
• Can help add volume, shine, and provide long-lasting stay for a style

Gelee

• A water-based product designed to seal and hydrate the hair during styling process
• Similar to gel but typically a looser consistency with a flexible hydrating hold— can also act like a light conditioner 
• Typically a more lightweight option

Mousse

• Foam consistency styling product 
• The most lightweight styling option— ideal for voluminous styling or for lower porosity strands that are not easily penetrated
• Provides hold and definition of gel and hydration of a curl cream without stiffness nor weighing the hair down 
• Enriched with hydrating and nourishing ingredients

Setting Lotion

• Liquid product applied to damp hair during styling process to help lock in the style
• Coats the strand to prevent over-drying but once dry it helps seal out any moisture to hold the style
• Can come as a liquid to pour and distribute over hair or as a spray/mist
• Provides a firm hold so traditionally used for roller sets - can also be used for twists, etc.

Balm

• Solid consistency but softens into an oil-like consistency when warmed (in hands)
• Styling product used on dry hair to provide a light hold and shine to the hair
• Heavy-weight styling option
• Typically includes ingredients like shea butter, waxes, essential oils, etc.

Butter (Dry)

• Nourishing, oil-based dry styling product that helps to seal in moisture
• Similar texture to a cream and can be formulated at a variety of weights 
• Rich in saturated fats so can easily penetrate the hair strand

Heat Protection

• Products that contain chemicals and compounds that help provide a barrier between the hair and the heat source (heat styling tools, UV, etc.)
• Can come as a spray/mist, serum, lotion, or cream
• Applied to dry or wet hair prior to heat styling 
• Help to seal in moisture
• There are some natural oils that can help serve as heat protectors

Hydrating Lotion

• Light-weight cream consistency styling product that is used on dry hair
• Can be used up to daily to help moisturize and improve manageability "
• Hair Milk (Dry) "Medium-weight, silky styling product — typically a cream 
• Helps to detangle, protect hair, and increase shine
• Combines the benefits of a leave-in conditioner and a detangler

Oil (Dry Styling)

• "Protects and coats the strands 
• Can be pure or a formulated mixed oil 
• Helps fight frizz, increase shine, and can add weight
• Also oils designed for scalp care

Moisture Cream

• Water-based cream used on dry hair for maintenance and styling 
• Aids in keeping the hair hydrated and retain moisture levels in between washes
• Uses hydrophilic and hydrophobic molecules to both draw moisture in the strands while creating a barrier that prevents it from escaping
• Best for hair with higher porosities

Pomade

• Oil or water based styling product used to form hair into slick, neat styles
• Makes the hair moldable and have high shine
• Marketed more towards male hair styling 
• Ideal for thicker hair types because of heavy weight and to be used with a comb to help shape the hair

Serum Styler/ Elixir

• Serum consistency styling product that can be formulated to treat a variety of hair concerns
• Used to treat hair at the surface 
• Lightweight and applied in small amounts

Edge Control

• Gel or wax consistency styling product that is designed to tame and style the hairline and delicate/ baby hairs
• Keeps the hair smooth and sculpted
• Can come in a light to strong hold 
• Helps to sculpt, increase shine, and nourish

Holding Spray (Soft Hold)

• Spray meant to help set a hair in the created hair style in a soft, flexible manner 
• Works by being an adhesive mist that connects the hair together overall to maintain style 
• Can be Light, Flexible, or Medium — designed to provide a temporary hold
• Also known as hair spray, scrunching spray, or spritz

Holding Spray (Firm Hold)

• Spray meant to help set a hair in the created hair style in a strong, long lasting manner 
• Works by being an adhesive mist that connects the hair together overall to maintain style 
• Can be Extreme, Extra Firm, or Firm Hold — designed to hold a hair style in its exact form for the whole day 
• Also known as hair spray, scrunching spray, or spritz

Oil Sheen

• An oil-based spray for the hair that helps to seal in moisture and heighten shine
• A lightweight option for finishing a style that should be applied sparingly
• Can make a style last longer / for a few days
• Alleviates a dry and dull appearance

Blow Dry Cream

• Cream designed to improve the blow dry process
• Protects hair from heat, smooths cuticle to minimize frizz, and adds hydration to prevent over drying 
• Can also help improve style memory and the time needed to blow dry
• Applied to hair while still wet prior to a blow dry and can come in a variety of consistencies and weights.

Curl Cream

• Styling cream that enhances natural hair curl pattern and texture and support curl formation and moisturization
• Best for textured hair (type 2,3, or 4, especially 3 & 4) and to be used right after wash to lock in moisture 
• A medium/heavyweight option—curl lotions and serums are lightweight alternatives
• Term can be used similarly to curl-defining cream

Custard

• Meant to hydrate, increase shine, and help define curls
• In between gel and cream in terms of consistency and formulated similar to gel but more natural, nourishing ingredients 
• Typically comes in a tub and can be used post wash day for styling to create curl definition
• Medium weight option—great for tighter hair types

Defining Cream

• Styling cream that helps to seal the hair into its natural curl and define 
• Incorporates ingredients that richly hydrate curls and coat them in a thin film that smoothens while defining their shape
• More ideal for elongation of curls 
• Also known as curl-defining cream and sometimes referred to as a curl cream

Gel

• A water-based product designed to seal and form the hair while providing hold
• Applied on wet hair and produces full results as it dries
• Can be used to define curls or form hair into an alternative style (i.e. sleek look, etc.)
• Can help add volume, shine, and provide long-lasting stay for a style

Gelee

• A water-based product designed to seal and hydrate the hair during styling process
• Similar to gel but typically a looser consistency with a flexible hydrating hold— can also act like a light conditioner 
• Typically a more lightweight option

Mousse

• Foam consistency styling product 
• The most lightweight styling option— ideal for voluminous styling or for lower porosity strands that are not easily penetrated
• Provides hold and definition of gel and hydration of a curl cream without stiffness nor weighing the hair down 
• Enriched with hydrating and nourishing ingredients

Setting Lotion

• Liquid product applied to damp hair during styling process to help lock in the style
• Coats the strand to prevent over-drying but once dry it helps seal out any moisture to hold the style
• Can come as a liquid to pour and distribute over hair or as a spray/mist
• Provides a firm hold so traditionally used for roller sets - can also be used for twists, etc.

Balm

• Solid consistency but softens into an oil-like consistency when warmed (in hands)
• Styling product used on dry hair to provide a light hold and shine to the hair
• Heavy-weight styling option
• Typically includes ingredients like shea butter, waxes, essential oils, etc.

Butter (Dry)

• Nourishing, oil-based dry styling product that helps to seal in moisture
• Similar texture to a cream and can be formulated at a variety of weights 
• Rich in saturated fats so can easily penetrate the hair strand

Heat Protection

• Products that contain chemicals and compounds that help provide a barrier between the hair and the heat source (heat styling tools, UV, etc.)
• Can come as a spray/mist, serum, lotion, or cream
• Applied to dry or wet hair prior to heat styling 
• Help to seal in moisture
• There are some natural oils that can help serve as heat protectors

Oil (Dry Styling)

• Protects and coats the strands 
• Can be pure or a formulated mixed oil 
• Helps fight frizz, increase shine, and can add weight
• Also oils designed for scalp care

Moisture Cream

• Water-based cream used on dry hair for maintenance and styling 
• Aids in keeping the hair hydrated and retain moisture levels in between washes
• Uses hydrophilic and hydrophobic molecules to both draw moisture in the strands while creating a barrier that prevents it from escaping
• Best for hair with higher porosities

Pomade

• Oil or water based styling product used to form hair into slick, neat styles
• Makes the hair moldable and have high shine
• Marketed more towards male hair styling 
• Ideal for thicker hair types because of heavy weight and to be used with a comb to help shape the hair

Serum Styler/ Elixir

• Serum consistency styling product that can be formulated to treat a variety of hair concerns
• Used to treat hair at the surface 
• Lightweight and applied in small amounts

Edge Control

• Gel or wax consistency styling product that is designed to tame and style the hairline and delicate/ baby hairs
• Keeps the hair smooth and sculpted
• Can come in a light to strong hold 
• Helps to sculpt, increase shine, and nourish"

Holding Spray (Soft Hold)

• Spray meant to help set a hair in the created hair style in a soft, flexible manner 
• Works by being an adhesive mist that connects the hair together overall to maintain style 
• Can be Light, Flexible, or Medium — designed to provide a temporary hold
• Also known as hair spray, scrunching spray, or spritz

Holding Spray (Firm Hold)

• Spray meant to help set a hair in the created hair style in a strong, long lasting manner 
• Works by being an adhesive mist that connects the hair together overall to maintain style 
• Can be Extreme, Extra Firm, or Firm Hold — designed to hold a hair style in its exact form for the whole day 
• Also known as hair spray, scrunching spray, or spritz

Oil Sheen

• An oil-based spray for the hair that helps to seal in moisture and heighten shine
• A lightweight option for finishing a style that should be applied sparingly
• Can make a style last longer / for a few days
• Alleviates a dry and dull appearance

Root Lift

• Product designed to volumize the hair by repelling moisture that would weigh the hair down
• Ideal for fine or low density hair 
• Can come in different consistencies (powder, mousse, spray)
• Applied to the hair at the scalp (the root)

Shine Spray

• A spray finisher that helps to add brilliance and shine to the hair and fight frizz
• Helps improve softness and sheen of hair 
• Lightweight finisher
• Alcohol-based and oil-based shine sprays can be drying and cause product buildup if used improperly

Spritz

• A non-aerosol spray finisher that is formulated to be gentle and provide a soft, protective hold 
• Ideal for more fine or curly/coily hair types 
• Should be used sparingly to not wet or weigh down the dry hair

Curl Refresher Spray

• Sprays that reactivate curls by restoring shape and buoyancy 
• Smoothen and nourish the strands and also can reactivate the products already on the hair to act 
• Offered as a spray/mist and some can be a spray gel, spray milk, etc. 
• Can be used a few times in between wash days to help restore the look

Butter (Daily)

• Thick oil-based hair maintenance product that nourishes and protects the strands 
• Helps to seal in and retain moisture
• May need to be used lightly due to heavy weight of the product and ability to cause product build-up
• Best for dry, frizzy, thick, coarse, high porosity, and/or curly/coily hair

Sealer

• Product applied to hair up to daily that helps to seal in the moisture currently present in the strands
• Typically an oil-based product because of oil's ability to contain water/moisture
• Helps to slow and/or prevent the evaporation and loss of moisture in the hair strands 
• Often prioritized on the ends of hair and sometimes used coupled with a moisturizer for ultimate hydration

Oil (Daily Maintenance)

• Can be pure or a formulated mixed oil — in a pump or dropper application 
• To be used sparingly to avoid unwanted weigh down or buildup
• Enhances lubrication of the hair shaft when applied regularly and helps to prevent breakage 
• Smoothens frizz, increases shine, and acts as sealant 
• Used between wash days to help refresh

Moisturizer

• Water-based hair maintenance product designed to replenish moisture to the hair
• Incorporates humectant and hydrophilic ingredients to deliver water to hair shaft
• Balance moisture levels
• Best used a few times in between washes and ideal for dry, higher porosity, and/or dense hair

Supplements

• Products administered orally that are loaded with vitamins and minerals that important for producing/growing healthy hair
• Can help to maximize the length and health of hair but cannot alter the genetic properties of the hair
• Contain nutrients necessary for optimal hair molecule assembly that consumers are typically deficient in
• Are not able to address hair loss or dermatological diseases causing such 
• Not all are clinically tested nor backed by research

Volumizer Spray

• Spray formulated to enhance the volume and body of the hair by providing a lift 
• Can come as a foam in addition to the spray application
• Increases the apparent thickness of the hair
• Adds grit, texture, or hold to the hair to add a lift and enhance fullness

Scalp Care Maintenance/ Treatment

• Products formulated specifically to detoxify, moisturize, nourish, or treat the scalp
• Help to balance oil production and support a healthy microbiome 
• Can be a physical exfoliant, chemical exfoliant, oil, serum, spray, or rinse 
• Ideal to moisturize scalp frequently if not daily as it is skin

Kids Detangler

• Product used after a wash to help nourish hair and provide high slip for a smooth detangle
• A gentle leave-in specifically made to support detangling the hair and improving manageability
• Ideal for textured hair and typically a spray 
• Specialized for children with the branding, ingredients (typically free of harsh chemicals and common allergens), and increased slip prevent pain

Kids Conditioner

• A gentle conditioning agent that coats the strands to protect and smoothen
• To be used after shampooing and works best if used with matching kids shampoo
• Applied for a few minutes then rinsed
• Specialized for children with the branding, ingredients (typically free of harsh chemicals and common allergens), and increased slip prevent pain

Kids Leave-In Conditioner

• Product designed to support and moisturize the hair after the full washing process
• Gently works to lock in moisture in the hair shaft and control frizz prior to styling
• For children with very fine hair leave-ins can be used solely and the conditioning step can be skipped
• Specialized for children with the branding, ingredients (typically free of harsh chemicals and common allergens), and increased slip prevent pain

Kids Shampoo

• A cleanser that utilizes milder foaming and cleansing agents to clean children's hair (typically amphoteric surfactants)
• Nourishes the hair while removing buildup and excess oil
• To be used daily to weekly depending on the child's hair type
• Specialized for children with the branding, ingredients (typically free of harsh chemicals and common allergens), and increased slip prevent pain

HairID

TTC = Texture + Type + Condition + Porosity + Elasticity + Density + Health

Hair texture

(think fabric) - the look and the feel of the strand
a = fine like silk
b = medium like cotton
c = coarse like wool

Hair type

The shape of the strand and the form of the strand
1 = straight
2 = wavy
3 = curly/ coily
4 = kinky/ coily

Hair Condition

refers to the overall health and appearance of your hair
the ratio of health based on hair characteristics
Health = the current physical and chemical condition of the strand