Privacy Policy
At Myavana, we take your privacy seriously. Please read this Privacy Policy to learn how we treat your personal data. By using or accessing our Services in any manner, you acknowledge that you accept the practices and policies outlined below, and you hereby consent that we will collect, use and disclose your information as described in this Privacy Policy.
Remember that your use of Myavana’s Services is at all times subject to our Terms of Use located at https://www.myavana.com, which incorporates this Privacy Policy. Any terms we use in this Policy without defining them have the definitions given to them in the Terms of Use.
You may print a copy of this Privacy Policy by clicking here [PRINT MYAVANA PRIVACY POLICY.]
As we continually work to improve our Services, we may need to change this Privacy Policy from time to time. We will alert you of material changes by placing a notice on the Myavana website, by sending you an email and/or by some other means. Please note that if you’ve opted not to receive legal notice emails from us (or you haven’t provided us with your email address), those legal notices will still govern your use of the Services, and you are still responsible for reading and understanding them. If you use the Services after any changes to the Privacy Policy have been posted, that means you agree to all of the changes.
What this Privacy Policy Covers
This Privacy Policy covers how we treat Personal Data that we gather when you access
or use our Services. “Personal Data” means any information that identifies or relates
to a particular individual and also includes information referred to as “personally
identifiable information” or “personal information” or “sensitive personal
information” under applicable data privacy laws, rules or regulations. This Privacy
Policy does not cover the practices of companies we don’t own or control or people we
don’t manage.
Personal Data
Categories of Personal Data We Collect
This chart details the categories of Personal Data that we collect and have collected
over the past 12 months:
| Category of Personal Data (and Examples) | Business or Commercial Purpose(s) for Collection | Categories of Third Parties With Whom We Disclose this Personal Data |
|---|---|---|
| Profile or Contact Data such as first and last name, email, username, phone number and mailing address |
|
|
| Payment Data such as payment card type, credit or debit card number, and billing address, phone number, and email. |
|
|
| Commercial Data such as purchase history and consumer profiles. |
|
|
| Device/IP Data such as type of device/ operating system/ browser used to access the Services. |
|
|
| Web Analytics such as web page interactions, referring webpage/source through which you accessed the Services, and statistics associated with the interaction between device or browser and the Services. |
|
|
| Consumer Demographic Data such as age and/or date of birth, zip code, race, and ethnicity. |
|
|
| Sensory Data such as photos of users and their hair |
|
|
| Health Data such as medical conditions. |
|
|
| Sensitive Data such as race or ethnic origin |
|
|
| Hair Strand Data which is collected when you provide your hair stand sample to us and when you upload an image of your hair. Please note that hair strand data and hair image data is not biometric data. |
|
|
| Other Identifying Information that You Voluntarily Choose to Provide such as emails, letters, texts, or other communications you send us. |
|
|
Our Commercial or Business Purposes for Collecting Personal Data
- Providing, Customizing and Improving the Services
- Creating and managing your account or other user profiles.
- Processing orders or other transactions; billing.
- Providing you with the products, services or information you request.
- Meeting or fulfilling the reason you provided the information to us.
- Providing support and assistance for the Services.
- Improving the Services, including testing, research, internal analytics and product development.
- Personalizing the Services, website content and communications based on your preferences.
- Doing fraud protection, security and debugging.
- Marketing the Services
- Marketing and selling the Services.
- Corresponding with You
- Responding to correspondence that we receive from you, contacting you when necessary or requested, and sending you information about Myavana or the Services.
Other Permitted Purposes for Processing Personal Data
In addition, each of the above referenced categories of Personal Data may be collected, used, and disclosed with the government,
including law enforcement, or other parties to meet certain legal requirements and enforcing legal terms including: fulfilling our
legal obligations under applicable law, regulation, court order or other legal process, such as preventing, detecting and investigating
security incidents and potentially illegal or prohibited activities; protecting the rights, property or safety of you, Myavana or another party;
enforcing any agreements with you; responding to claims that any posting or other content violates third-party rights; and resolving disputes.
We will not collect additional categories of Personal Data or use the Personal Data we collected for materially different, unrelated or incompatible purposes without providing you notice or obtaining your consent.
Categories of Sources of Personal Data
We collect Personal Data about you from the following categories of sources:
- You
-
When you provide such information directly to us.
- When you create an account or use our interactive tools and Services.
- When you voluntarily provide information in free-form text boxes through the Services or through responses to surveys or questionnaires.
- When you send us an email or otherwise contact us.
- When you use the Services and such information is collected automatically.
- Through Cookies (defined in the “Tracking Tools, Advertising and Opt-Out” section below).
- If you download our mobile application or use a location-enabled browser, we may receive information about your location and mobile device, as applicable.
- If you download and install certain applications and software we make available, we may receive and collect information transmitted from your computing device for the purpose of providing you the relevant Services, such as information regarding when you are logged on and available to receive updates or alert notices.
-
When you provide such information directly to us.
How We Disclose Your Personal Data
We disclose your Personal Data to the categories of service providers and other parties listed in this section. Depending on state laws that may be applicable to you,
some of these disclosures may constitute a “sale” of your Personal Data. For more information, please refer to the state-specific sections below.
-
Service Providers.These parties help us provide the Services or perform business functions on our behalf. They include:
- Hosting, technology and communication providers.
- Analytics providers for web traffic or usage of the site.
- Security and fraud prevention consultants.
- Support and customer service vendors.
- Salon service vendors.
- Product fulfillment and delivery providers.
-
Payment processors.
- Our payment processing partner Stripe, Inc. (“Stripe”) collects your voluntarily-provided payment card information necessary to process your payment.
- Please see Stripe’s terms of service and privacy policy for information on its use and storage of your Personal Data.
-
Business Partners. These parties partner with us in offering various services. They include:
- Companies that we partner with to offer joint promotional offers or opportunities.
- Companies that we partner with to extend Myavana’s products and services to new markets.
-
Parties You Authorize, Access or Authenticate
- Third parties you access through the services.
- Social media services.
- Other users.
Legal Obligations
We may disclose any Personal Data that we collect with third parties in
conjunction with any of the activities set forth under “Other Permitted Purposes for Processing Personal Data” section above.
Business Transfers
All of your Personal Data that we collect may be transferred to a third party if we undergo a merger, acquisition,
bankruptcy or other transaction in which that third party assumes control of our business (in whole or in part).
Data that is Not Personal Data
We may create aggregated, de-identified or anonymized data from the Personal Data we collect, including by removing information that makes
the data personally identifiable to a particular user. We may use such aggregated, de-identified or anonymized data and disclose it with third parties
for our lawful business purposes, including to analyze, build and improve the Services and promote our business, provided that we will not disclose
such data in a manner that could identify you.
Tracking Tools, Advertising, and Opt-Out
The Services use cookies and similar technologies such as pixel tags, web beacons, clear GIFs and JavaScript (collectively, “Cookies”)
to enable our servers to recognize your web browser, tell us how and when you visit and use our Services, analyze trends,
learn about our user base and operate and improve our Services. Cookies are small pieces of data– usually text files – placed on your computer,
tablet, phone or similar device when you use that device to access our Services.
We may also supplement the information we collect from you with information received
from third parties, including third parties that have placed their own Cookies on your device(s).
Please note that because of our use of Cookies, the Services do not support “Do Not Track” requests sent from a browser at this time.
- Essential Cookies. Essential Cookies are required for providing you with features or services that you have requested. For example, certain Cookies enable you to log into secure areas of our Services. Disabling these Cookies may make certain features and services unavailable.
- Performance/Analytical Cookies. Performance/Analytical Cookies allow us to understand how visitors use our Services. They do this by collecting information about the number of visitors to the Services, what pages visitors view on our Services and how long visitors are viewing pages on the Services. Performance/Analytical Cookies also help us measure the performance of our advertising campaigns in order to help us improve our campaigns and the Services’ content for those who engage with our advertising. For example, Google LLC (“Google”) uses cookies in connection with its Google Analytics services. Google’s ability to use and disclose information collected by Google Analytics about your visits to the Services is subject to the Google Analytics Terms of Use and the Google Privacy Policy. You have the option to opt-out of Google’s use of Cookies by visiting the Google advertising opt-out page at www.google.com/privacy_ads.html or the Google Analytics Opt-out Browser Add-on at https://tools.google.com/dlpage/gaoptout/.
You can decide whether or not to accept Cookies through your internet browser’s settings. Most browsers have an option for turning off the Cookie feature, which will prevent your browser from accepting new Cookies, as well as (depending on the sophistication of your browser software) allow you to decide on acceptance of each new Cookie in a variety of ways. You can also delete all Cookies that are already on your device. If you do this, however, you may have to manually adjust some preferences every time you visit our website and some of the Services and functionalities may not work.
To find out more information about Cookies generally, including information about how to manage and delete Cookies, please visit http://www.allaboutcookies.org/ or https://ico.org.uk/for-the-public/online/cookies/ if you are located in the European Union.
Information about Interest-Based Advertisements
We may serve advertisements, and also allow third-party ad networks, including third-party ad servers, ad agencies,
ad technology vendors and research firms, to serve advertisements through the Services. These advertisements may be targeted to users who fit
certain general profile categories or display certain preferences or behaviors (“Interest-Based Ads”). Information for Interest-Based Ads (including Personal Data)
may be provided to us by you, or derived from the usage patterns of particular users on the Services and/or services of third parties. Such information may be gathered
through tracking users’ activities across time and unaffiliated properties, including when you leave the Services. To accomplish this,
we or our service providers may deliver Cookies, including a file (known as a “web beacon”) from an ad network to you through the Services.
Web beacons allow ad networks to provide anonymized, aggregated auditing, research and reporting for us and for advertisers. Web beacons also
enable ad networks to serve targeted advertisements to you when you visit other websites.
Web beacons allow ad networks to view, edit or set their own Cookies on your browser, just as if you had requested a web page from their site.
We comply with the Digital Advertising Alliance (“DAA”) Self-Regulatory Principles for Online Behavioral Advertising. Through the DAA and Network Advertising Initiative (“NAI”), several media and marketing associations have developed an industry self-regulatory program to give consumers a better understanding of, and greater control over, ads that are customized based a consumer’s online behavior across different websites and properties. To make choices about Interest-Based Ads from participating third parties, including to opt-out of receiving behaviorally targeted advertisements from participating organizations, please visit the DAA’s or NAI’s consumer opt-out pages, which are located at http://www.networkadvertising.org/choices/ or www.aboutads.info/choices. Users in the European Union should visit the European Interactive Digital Advertising Alliance’s user information website http://www.youronlinechoices.eu/.
Data Security
We seek to protect your Personal Data from unauthorized access, use and disclosure using appropriate physical, technical,
organizational and administrative security measures based on the type of Personal Data and how we are processing that data.
You should also help protect your data by appropriately selecting and protecting your password and/or other sign-on mechanism;
limiting access to your computer or device and browser; and signing off after you have finished accessing your account.
Although we work to protect the security of your account and other data that we hold in our records,
please be aware that no method of transmitting data over the internet or storing data is completely secure.
Data Retention
We retain Personal Data about you for as long as necessary to provide you with our Services or to perform our business or commercial purposes
for collecting your Personal Data. When establishing a retention period for specific categories of data, we consider who we collected the data from,
our need for the Personal Data, why we collected the Personal Data, and the sensitivity of the Personal Data. In some cases we retain Personal Data for longer,
if doing so is necessary to comply with our legal obligations, resolve disputes or collect fees owed, or is otherwise permitted or
required by applicable law, rule or regulation. We may further retain information in an anonymous or aggregated form where that information would not identify you personally.
For example:
- We retain your profile information and credentials for as long as you have an account with us.
- We retain your hair strand data information to uncover new insights on our market and improve healthy hair care recommendations and solutions.
- We retain your payment data for as long as we need to process your purchase or subscription.
- We retain your device/IP data for as long as we need it to ensure that our systems are working appropriately, effectively and efficiently.
Your Rights in Your Personal Data
You have certain rights with respect to your Personal Data, including those set forth below. Please note that in some circumstances,
we may not be able to fully comply with your request, such as if it is frivolous or extremely impractical,
if it jeopardizes the rights of others, or if it is not required by law, but in those circumstances,
we will still respond to notify you of such a decision. In some cases, we may also need you to provide us with additional information,
which may include Personal Data, if necessary to verify your identity and the nature of your request.
- Access: You can request more information about the Personal Data we hold about you and request a copy of such Personal Data. You can also access certain of your Personal Data by logging on to your account.
- Rectification: If you believe that any Personal Data we are holding about you is incorrect or incomplete, you can request that we correct or supplement such data. You can also correct some of this information directly by logging on to your account.
- Erasure: You can request that we erase some or all of your Personal Data from our systems.
- Withdrawal of Consent: If we are processing your Personal Data based on your consent (as indicated at the time of collection of such data), you have the right to withdraw your consent at any time. Please note, however, that if you exercise this right, you may have to then provide express consent on a case-by-case basis for the use or disclosure of certain of your Personal Data, if such use or disclosure is necessary to enable you to utilize some or all of our Services.
- Portability: You can ask for a copy of your Personal Data in a machine-readable format. You can also request that we transmit the data to another controller where technically feasible.
- Objection: You can contact us to let us know that you object to the further use or disclosure of your Personal Data for certain purposes, such as for direct marketing purposes.
- Restriction of Processing: You can ask us to restrict further processing of your Personal Data.
Personal Data of Children As noted in the Terms of Use, we do not knowingly collect or solicit Personal Data from children under 13 years of age; if you are a child under the age of 13, please do not attempt to register for or otherwise use the Services or send us any Personal Data. If we learn we have collected Personal Data from a child under 13 years of age, we will delete that information as quickly as possible. If you believe that a child under 13 years of age may have provided Personal Data to us, please contact us at support@myavana.com.
Other State Law Privacy Rights
California Resident Rights
Under California Civil Code Sections 1798.83-1798.84, California residents are entitled to contact us to prevent disclosure of Personal Data to third parties for such third parties’
direct marketing purposes; in order to submit such a request, please contact us at support@myavana.com.
Your browser may offer you a “Do Not Track” option, which allows you to signal to operators of websites and web applications and services that you do not wish such operators to track certain of your online activities over time and across different websites.
Our Services do not support Do Not Track requests at this time. To find out more about “Do Not Track,” you can visit www.allaboutdnt.com
Nevada Resident Rights
If you are a resident of Nevada, you have the right to opt-out of the sale of certain Personal Data to third parties. You can exercise this right by contacting us
at support@myavana.com with the subject line “Nevada Do Not Sell Request” and providing us with
your name and the email address associated with your account. Please note that we do not currently sell
your Personal Data as sales are defined in Nevada Revised Statutes Chapter 603A.
Transfers of Personal Data
The Services are hosted and operated in the United States (“U.S.”) through Myavana and its service providers, and if you do not reside in the U.S., laws in the U.S.
may differ from the laws where you reside. By using the Services, you acknowledge that any Personal Data about you, regardless of whether provided by
you or obtained from a third party, is being provided to Myavana in the U.S. and will be hosted on U.S. servers, and you authorize Myavana to transfer,
store and process your information to and in the U.S., and possibly other countries.
Contact Information:
If you have any questions or comments about this Privacy Policy, the ways in which we collect and use your
Personal Data or your choices and rights regarding such collection and use, please do not hesitate to contact us at:
- 844-MYA-VANA
- www.myavana.com
- support@myavana.com
- 75 John Wesley Dobbs Ave #303 Atlanta, GA 30303