From Hair Confusion to Hair Clarity: Why We Started
MYAVANA began with one simple but powerful idea: What if your hair came with a blueprint?
For me, that question wasn’t hypothetical. It was personal. As a computer scientist, I understand the power of data. As a Black woman, I know the frustration of trial-and-error haircare. So that’s why I built the first beauty tech platform designed to take the guesswork out of textured haircare. One that uses real science—not marketing hype—to decode what your strands actually need.
Since 2012, MYAVANA has grown from a visionary idea into a category-defining platform, supporting thousands of women on their journey to healthier hair. And now? We’re evolving again.
Meet the Visionary Behind the Movement
I didn’t create MYAVANA because I wanted to start a beauty brand. Actually, I created it because I was tired. Tired of wasting money on products that didn’t work, tired of feeling like I was always guessing, tired of my hair being misunderstood, even by professionals.
I’ve been the girl standing in the beauty aisle reading every label. The one who watched countless YouTube tutorials hoping this routine would finally be the one. The one who cried after salon visits. For years, I struggled with breakage, damage, and the shame that comes from feeling like your hair is “too difficult” to manage.
When I was studying computer science at Georgia Tech, it hit me: what if I could use data and technology to finally take the mystery out of haircare? What if I could build a system that helped women like me understand what our hair actually needs … based on science, not stereotypes?
That moment became the foundation of MYAVANA. I didn’t just want to offer another product in the lineup of millions. What was keeping me up at night was how to create an ecosystem, a platform. One where artificial intelligence, lab diagnostics, and expert guidance work together to meet every woman where she is … and help her move forward with clarity, confidence, and care.
MYAVANA started with my story, but it’s grown into a space for all of ours.
Where We Are Today
Today, MYAVANA is showing up with a new look (and an even deeper purpose!) We look at ourselves well beyond the conventional framework of a “brand”. We’re your personalized haircare assistant. Yep, that’s right! The idea behind MYAVANA is to be by your side through thick and thin.
From our AI-powered HairID™ scan to our in-salon HairScope™ tool to deep-dive lab analyses and expert consultations, MYAVANA is a full-service system designed around you. Here’s how it works:
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The App: HairAI™ analysis and personalized product recs in minutes.
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The Lab: Send in strands for advanced diagnostics.
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HairScope™: In-salon scalp and strand analysis powered by AI.
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Pro Suite: Tools and training for stylists and salons.
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MYAVANA TV: Weekly content to inform, uplift, and educate.
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Retail & Merch: Physical touchpoints and swag that show your support.
Whether you’re at home, in the salon, or exploring your next style, MYAVANA meets you where you are. And stays with you every strand of the way.
Our Why: The Foundation Behind the Brand
We built MYAVANA to address what the industry has long ignored: that textured hair is complex, and “one-size-fits-all” care doesn’t cut it. Our core purpose is to eliminate the stress, frustration, and false promises that have defined so much of haircare for women of color.
Our Vision
To build a world where every woman can live confidently in her own skin—and her own strands—by unlocking the full potential of healthy, supported, stress-free haircare.
Our Mission
To combine cutting-edge AI technology, lab-tested insights, and expert-driven care into a seamless experience that empowers women to understand their hair, trust their products, and show up fully at every stage of life.
Our Methodology
MYAVANA is redefining the haircare experience through technology and trust. We deliver personalized guidance and science-backed recommendations for every hair texture, every lifestyle, and every stage of your journey.
What We Believe
So much of what we do centers around our belief system. That’s why I feel it’s important to share with you the crux of who we are, how we operate, and why we are here:
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Empowerment through Knowledge: Informed care is powerful care.
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Science Meets Sisterhood: Innovation only matters if it helps real people.
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Cultural Integrity Matters: Our community’s needs aren’t an afterthought—they’re our foundation.
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Innovation with Purpose: We use data to drive change, not just features.
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Trust and Transparency: You deserve honest answers and real results.
Ready to Meet the Future of Haircare?
If you’re new here, welcome. And if you’ve been with us from the start, thank you. We built MYAVANA for the women who do it all, who lead, who nurture, who create, who carry so much—and still want to feel good in their own skin. If you’re ready to stop guessing and start thriving, we’re ready for you.
📲 Download the MYAVANA app and get your HairID™ today: https://www.myavana.com/#footapp
Your Future. Your Haircare.