It was a truly magical time at the Myavana January Sampling Party, black girl magic that is. Seats were filled to the brim with beautiful women eager to learn more about the featured brand and how to combat their hair challenges. An air of class and camaraderie filled the House of Myavana as guests were presented with wine and fresh hors d'oeuvres while checking in. The featured products for the night were from Moistura Silk, a new brand that prides itself on being a "balance between feelings, complimentary ingredients and sensorial experience that delivers results." With product names like "Touch," "Caress," "Feel," and "Adore," it is hard not to feel excited about the brand and testing them for yourself!
After a liberating icebreaker, the ladies were ready to learn. Myavana Chief Hair Officer, Robin D. Groover tag teamed with Moistura Silk founder, Angela Ellington, to explain the benefits and styles able to be achieved from each product. Ellington is not new to the hair care industry. The Beauty Alchemist and former AVP of Research & Innovation with the global leader in beauty, takes her nearly 30-years of experience in formulating hair care and skincare products that have generated over $1-billion dollars in worldwide sales; and uses her specialized knowledge, where she led teams of scientist in developing new technologies & formulations that unlocked the Science of Ethnic Hair; to now using her expertise to explore, listen & create an innovative range of hair care products that understand the power of touch, delivering a Sensorial Approach to Hair Care. With humility and grace she explained the process and heart behind each product. You could definitely sense the time and care she took into each product's formulation and creation.
During the night, guests were encouraged to ask questions about the products as well as personal hair issues they faced. Each question was met head on with the expertise in hair and technology exemplified by Ellington and the Myavana Team. After the presentation, guests lined up to purchase their favorite products of the night as well as take home samples to try out on their hair. "Everything I thought I knew about my hair was definitely challenged tonight. I learned so much about how to take better care of my hair!" exclaimed a Myavana guest. The night seemed to finish with anticipation as Myavana sent their guests home ready to embark on a new journey with their hair and a line that was crafted with them in mind.
Missed our January Sampling Party?! Don't fret! We host Sampling Parties every month and feature a new brand each time. Even if you've been before, there is always something new to learn about your hair and about products on the market. Signup to be a part of our emailing list and never miss another opportunity. Join Myavana as we explore the hair industry together and help you reach your hair nirvana.
- January 25, 2017
- Asia Wilson