A Lil Positivity: Two Atlanta Women Create Startup That Taps Into The $500 Billion Black Hair Care Market
The process of reviewing ingredients, comparing prices and questioning the purported hair-care benefits can be overwhelming—particularly for black women, who over the past few years have seen an uptick in the number of products tailored to their specific hair texture needs. The inventory that was once relegated to a small section of a single shelf, or worse, not available in major outlets at all, now spans entire store aisles and endcap displays.
The creators of Myavana, a web-based mobile and social platform, understand firsthand the frustration of the shelf scan. Computer scientist Candace Mitchell and chemical engineer Chanel Martin launched their Atlanta-based startup in 2013. “The goal was to leverage science and technology to provide women of color with a personalized hair-care experience that takes guessing out of the equation and delivers hair nirvana,” Mitchell says. Read More...
Allure's Afro Tutorial For White Women: The Politics Of Black Hair In Post-Rachel Dolezal America
Curly Hair Science Is Revealing How Different Locks React to Heat
Mechanical engineer, Tahira Reid, wants to solve the age-old issue of heat damage to curly-haired women. Reid and her colleagues at Purdue University have tried to find scientific evidence to support what happens to hair when applying heat to it. Most of the information they found was from YouTube and outdated scientific hair books. However, it is true that curlier hair is more susceptible to damage because of the smaller cross sectional area. The team has designed and set up their own flat ironing device to test hair from the eight categories of texture and geometry. Through their experiments, the team hopes to figure out the heat threshold of different hair textures and types in order to aid them in finding away for curly girls to straighten their hair without extreme damage. Read more...
- August 07, 2015
- Myavana Team